Business-to-Business and Consumer |
Serving the following Markets:
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Qualitative Methodology |
This section is devoted to the various methods used in Qualitative Market Research, a discussion of each, when to use what, for what purpose, and so on. The Methods section will continue to evolve, and I hope many readers will want to participate. The list below does not cover all approaches to qualitative research. Drop me a line about the topics of most interest to you. |
| What are they? How are they useful? Limitations. Strategies. Typical engagement. |
| Why go to all this expense? When is it appropriate and not? In person? On the phone? In person? |
| Aren't these simply miniature focus groups? What purpose do they serve? |
| What are they? Why one type over another? What can I expect for results? |
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Ahhhh, now we're talking! |
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| Contact: John M. Jessen |
| Copyright © 2006 Soundings Research |
| Last update: 02 / 2009 |